RAYMOND R. LIU
Business
Address
College
of Management
University
of Massachusetts Boston
Boston,
MA 02125
Telephone:
617-287-7739
Fax:
617-287-7725
Education
University
of Oregon, Eugene, Oregon, Ph.D., Major: Marketing, Minor: Economics.
Dalian
University of Technology, Dalian, China, M.B.A., Minor: Econometrics.
Dalian University of Technology, Dalian, China, B.S., Major: Mathematics,
Minor:
Chemical Engineering.
Awards
and Grants
The
Eighth Annual Faculty Appreciation Dinner Year 2003
Literati
Awards for Excellence 2002 from the Journal of Consumer Marketing
Best
Paper Award from the Journal of International Business& Economic
Research 2002
The Seventh Annual Faculty Appreciation Dinner Year 2002
2002 Contribution Award from NECINA
Fulbright Award for Academic Year 2000 - 01.
Kodak Research Grant for Digital Camera Market Research, 2001
MBAA
Faculty Award 2000
Who’s
Who Among America’s Teachers, 2000
Citizens
Bank - Research Grant for Chinese American International Banking Needs
Cape
Code Commission - Market Research Grant for Marine Transportation Study
Sawtooth
Software Grant
Ford
Foundation - Diversity Research Initiative Grant
Prentice
Hall Academic Instructional Grant
American
Marketing Association Faculty Consortium Fellow
Sodexho
- Nursing Home Research Fund
The
Professional Development Grant
Seiler
- Hospital Market Research Grant
American
Marketing Association Doctoral Consortium Fellow
Shields
Scholarship, University of Oregon
The
Award for Contribution to Forecasting Center
The
Award for Contribution to the National High Technology Market
Areas
of Research Interest
Business-to-Business
and Consumer Complaint Behavior
Marketing
Strategic Relationships
Cross-Cultural
Consumer Behavior
Country
Image and Country-of-Origin
Organizational Learning and Knowledge
Management
Marketing
Research Methods
Teaching
Experience
Associate
Professor, University of Massachusetts Boston
Fulbright
Visiting Professor, Tsinghua University, Beijing, China
Courses
Taught:
Marketing
Research
Principles
of Marketing
International
Marketing
Data
Analysis of Marketing Management
Advanced
Marketing Research Methods
Marketing
Management
Econometrics
Business
Statistics
Quantitative
Methods in Management
Marketing
Strategy and Simulation
International
Marketing Management
Marketing
Engineering (Computer-Assisted Marketing
Analysis and Planning)
Customer Relationship Management
(Starting Fall 2004)
Maureen L. Murphy, “The
Relationship between Performance and Beliefs, Attitudes, and Knowledge
Management in Midwifery Practice and Management”, University of Massachusetts,
Lowell, 2003-04.
(as
advisor).
Susan James, “Assessment of the Comprehensive
Measures of the Construct of Teenage Learning Ability” University of
Massachusetts, Lowell, 2004.
(as
advisor).
Business
Experience with Firms And Institutions
2004 urrent and Lapsed Donors
Research for PVA
2004 Customer
Studies for WUMB
2004 Extending Zyprexa Product
Life Cycle
2004 Market Research for Online Kiosk
2004 Market Studies for Marketing Jobs, Skills and Courses
2003 Printer Cartridge Recycling Survey for
Recycling Resources, Inc.
2002 Marketing Research for
Boston Harbor Islands National Park
2002 Product Development Research for Asian American
Bank
2002 Student
Life on Campus/Sense of Community Research for UMASS/Boston
2001 Digital Camera Market Research for
Kodak
2000 Marketing
Strategies of the Handwriting Recognition System for Visuel Robotics Inc.
2000 Membership
Research for NECINA
Consumer Research of Arshowe Plaza for
the City of Malden
Distribution
Strategies for Greenleaf Inc.
New
Product Development for Chemotif
Inc.
Banking and Credit Card Research for
Affinity Group Inc.
Chinese American International Banking
Needs Study for Citizens Bank
Marine Transportation Market Research
for Cape Code Commission
University Image Study for UMass
Boston
Consumer Store Image and Store Choice
for Department Stores in Boston
Computer Needs Survey for Marketing
Curriculum
Needs Assessment of Small Business for
Harbor Point Coalition
Non-medical Service Strategies in
Nursing Home for Sodexo USA
Non-medical Service in Hospital for
Seiler's Corporation
Effectiveness Research on Promotion
Strategies for USWEST
Alumni Survey for Massachusetts
College of Art
Do-it-Yourself Market Research for WEYERHAEUSER
Research on Bar Codes in the Supermarket Industry for
WEYERHAEUSER
New Product Strategies for Tianjin
Communication and Broadcasting Corporation
Sales Forecasting of Diesel Engines
for Dalian Diesel Engine Plant, China
Information System for Forecasting
Center, Liaoning, China
Marketing Strategies for Dalian
University of Technology at National High-Tech. Market, Beijing, China
Demand Forecasting of Refrigerators
and Washing Machines in China
Market
Research of Farm Machinery in Liaoning Province, China
Refereed
Publications
Jiang, Ruochen and Raymond R. Liu, “A New
Perspective of Customer Perceived Value,” Journal of Customer Behavior,
2004, 3, 133-146. B-03-R
Jiang, Ruochen and
Raymond R. Liu, “The Characteristics of Chinese Market Environment” in International
Academy of Business and Public Administration Disciplines, 2004, 1(2),
157-163. B-04-R
Liu, Raymond R. and Min
Zhu, “An Empirical Study on the Performance and Perceived Executives’
Quality for State-Owned Enterprises in China”, Competitive Forum, 2003,
1 (1), 251-259. B-03-R
Chen, Guoquan and Raymond R. Liu, “The Integrated Process Model for Learning Organization,” Journal of International Business& Economic Research, 2003 (Feb), 77-80. B-03-R
Liu,
Raymond R. and Peter McClure, "Recognizing Cross-Cultural Differences in
Consumer Complaint Behavior and Intentions: An Empirical Examination",
Journal of Consumer Marketing, Vol. 18 No. 1, 2001, 54-74. B-03-R
Kahle, Lynn R., Raymond R. Liu, Gregory M. Rose,
and Woo-Sung Kim, "Dialectical Thinking in Consumer Decision Making."
Journal of Consumer Psychology, 2000,
9(1), 53-58. B-03-R
Liu, Raymond R., "Consumer Social Values and
Complaint Behaviors" in Enhancing
Knowledge Development in Marketing, S. Brown and D. Sudhashan ed. American
Marketing Association, 1999, vol. 10, 279-287. B-04-R
Liu,
Raymond R., Harry Watkins and Youjae Yi, "Taxonomy of Consumer Complaint
Behavior:
Replication and Extension," Journal of Consumer Satisfaction/Dissatisfaction
and Complaining Behavior, 10, 1997, 91-103.
Liu,
Raymond R., "The Impact of Cross-Cultural Collectivism and Individualism
on
Consumer
Complaint Behavior," Marketing and
Development, 1997, 6 (1), 99-106.
Watkins,
Harry and Raymond R. Liu, "Collectivism, Individualism and In-group
Membership:
Implications for Consumer Complaining Behaviors in Multicultural
Contexts,"
Journal of International Consumer
Marketing, 1996, 8 (3/4), 69-96.
Liu
Raymond R., Gerald Albaum, Harry Watkins and Leon Zurawicki, "Antecedents
of
Country
Image," Marketing and Development.
Treeprint and Concordia: Montreal,
1995,
198-205.
Frankenberger,
Kristina and [Raymond] Ruiming Liu, "Does Consumer Knowledge Affect
Consumer
Responses to Advertised Reference Price Claims?" Psychology and
Marketing, 1994, May/June, 235-251.
Albaum,
Gerald and Raymond Liu, "Anchor Effects on Country-of-Origin Perceptions
in
Product Evaluation," The Globalization of Business in the 1990s:
Implications for Trade
and
Investment, Reading, England, 985-997.
Liu,
Raymond R. and Roger Best, "Isolating the Relationship between Market
Share and
Return on Investment," In Enhancing Knowledge Development In Marketing,
Cravens
and Dickson, eds. American
Marketing Association: Chicago, 517-522.
Albaum,
Gerald, [Raymond] Ruiming Liu and Linda Golden, "Exploring the Country
Image
with Multidimensional
Scaling," European Advances in
Consumer Research, Vol. 1,
183-190.
Kahle,
Lynn R., [Raymond] Ruiming Liu and Harry Watkins, "Values and
Psychographic
Variation
across United States Geographic Regions," Advances in Consumer Research,
Vol.
19, 346-352.
Liu,
[Raymond] Ruiming and Lynn. R. Kahle, "Consumer Social Values in the
People's
Republic of China," American Psychology Association Proceedings,
division 23,
199-201.
Liu,
[Raymond] Ruiming, "Huaxing Porcelain Factory," The Cases in Business
Administration, 1, 1-7.
Liu,
[Raymond] Ruiming and Zhenru Tang, "The Application of Utility Function in
Marketing Research," Foreign Economics and Management, 6, 53-56.
Tang,
Zhenru, Tieshan Hou and [Raymond] Ruiming Liu, "The Forecasting of the
Demand
for Small Type of Tractors,"
Forecasting, 2, 38-41 & 42.
Liu, Raymond, Wang Qi, and Guo Qilin, Consumer Preference
and Competitor Analysis for Digital Camera, Kodak (Beijing), Beijing, June
2001. A-09
Liu, Raymond, Liu Xiaohong, Li Guobing Wan Min, and Shi
Jianjie, “Soho.com Flower Commerce in China”, December 2000. A-09
Liu, Raymond, Liu,
Binghui, Xu Haisheng, Cai Zeping, and Zhu Zhenan, “ Mirinda
New Product Development in Beijing Market, Pepsi China Division, December
2000. A-09
Liu, Raymond, “Handwriting Recognition Market Research for
Visuel Robotics, Inc.”, August 2000. A-09
Liu, Raymond, “A Diversity Research Initiative: Building Academic Skills Through a
Collaborative, Conference on Student-Faculty Research on Campus Diversity,
Anaheim, CA, March 29-April 2, 2000. I-05-R
Liu, Raymond, “Diversity Research Initiative on University Image - Research Process
and Empirical Findings, Ford Foundation Diversity Research Initiative”, August
1999. B-02-R
Liu, Raymond, “Marketing Research on Consumer and Retailer
Attitudes for Compost, Greenleaf Marketing Research Report”, May 1999. A-09
Liu, Raymond and Mary
Lou Roberts, “Marketing Research
for Marine Transportation Study, Presented to the Cape Cod Commission and Cape
Cod Council for Economic Development”, May 1998.
Refereed
Presentations
Jiang, Ruochen and Raymond R. Liu, “The Characteristics of Chinese Market Environment,” 2004 Conference of International Academy of Business and Public Administration Disciplines, Tunica, Mississippi, May 24-26, 2004. B-05-R
Liu, Raymond R., “Reading
Consumers’ Minds through Visualized Perceptual Mapping with Multidimensional
Scaling Technique and Software,” The 2004 Teaching with Media,
April 21, 2004, Boston, MA. I-06-R
Liu, Raymond R. and Min Zhu, “An Empirical Study on the Performance and Perceived Executives’ Quality for State-Owned Enterprises in China”, American Society for Competitiveness (ACS) Conference, Falls Church, Virginia, October 9 –11, 2003. I-05-R
Jin, Yufang, Yi Yang, Dan Yu,
Hongbin Lu, Nan Jiang, Yi Ren, Dahai Dong, and Raymond R. Liu, “Developing the
Measurement of Store Image in China.” The XIII ACME International Conference on
Pacific Rim Management. Seattle, Washington, July 31 – August 2, 2003. B-05-R
Liu, Raymond R. and Guoquan Chen, “The Integrated Process Model for Learning Organization – An Empirical Study,” International Business& Economic Research Conference, Las Vegas, October 7 –11, 2002. B-05-R
Liu, Raymond R., "A Cross-Cultural Consumer Complaint Behavior Model and Its Empirical Study." 2002 Annual Conference of Chinese University Marketing Association, Kunming, China, July 22 - 25, 2002 B-05-R
Liu, Raymond R., "An Empirical Study on Cross-Cultural Consumer Complaint Behavior and Intentions."American Studies in a Global Era, Nanjing, China, April 27 - 28, 2001 B-05-R
Liu,
Raymond R., "The Impact of Internet Effectiveness, Customer Relationship,
and Response to Customer Requests and Complaints on the Return of Internet
Investment." 1999 Consumer Satisfaction/ Dissatisfaction and
Complaining Behavior Conference, Las Vegas, Nevada, June 17-22, 1999.
B-05-R
Liu, Raymond R., Ditte H. Wegge and Harry S.
Watkins, "Cross-Cultural Comparison of Consumer Complaining Emotion and
Behavior in the United States and Denmark." Sixth Symposium on
Cross-Cultural Consumer and Business Studies, Honolulu, Hawaii, December
10-12, 1997.
Liu, Raymond R., "The Impact of
Cross-Cultural Collectivism and Individualism on Consumer Complaint Intentions
and Behavior - Theory and Propositions,"
Sixth International Conference on Marketing and Development - Marketing
Challenges in Transition Economies, Mangalia, Romania, July 1-4, 1997.
Liu, Raymond R., Harry S. Watkins and Youjae Yi,
"Cross-Cultural/National Consumer Complaint Behavior and Its
Antecedents." 1997 Consumer Satisfaction, Dissatisfaction and
Complaining Behavior Conference, Snowbird, Utah, June 10-13, 1997.
Rose, G., A. Shoham, F. Kropp and R. Liu, "A
Cross-Cultural Comparison of Values Among Mothers of Kindergarten and
Elementary School Children in the US and Japan," Society for Consumer
Psychology Conference, St. Petersburg, Florida, February 13-15, 1997.
Liu R., G. Albaum, H. Watkins and L. Zurawicki,
"Antecedents of Country/Product Image," Fifth International Conference
on Marketing and Development, Beijing, China, June 22-25, 1995.
Yi, Y., R. Liu and H.
Watkins,"Cross-Cultural Comparison of Consumer Complaining Behavior - An
Empirical Study," AMA International Conference, Seoul, Korea, May
1995.
Albaum, G. and R. Liu, "Anchor Effects on
Country-of-Origin Perceptions in Product Evaluation," 1994
International Trade and Investment Conference, Reading, 1994.
Liu, R. and R. Best, "Isolating the
Relationship between Market Share and Return on Investment," AMA Summer
Conference, Boston,
Albaum, G., R. Liu and L. Golden, "Exploring
the Country Image with Multidimensional Scaling," ACR Summer Conference,
Amsterdam,
Liu, R. and L. R. Kahle, "Consumer Social
Values in the People's Republic of China," American Psychology
Association Conference,
Recent Presentations at Academic/Business Conferences/Seminars:
Liu, Raymond R., “Marketing Under the Digital Age”, Hainan University, Haikou, China, December 29, 2003. B-05
Liu, Raymond R., “Research Methods, Literature Reviewing and Academic Paper Writing”, Tsinghua University, Beijing, China, January 5, 2004. B-05
Liu, Raymond R., "Ph.D. Program and Process in Marketing." 2002 Annual Conference of Chinese University Marketing Association, Kunming, China, July 22 - 25, 2002. B-05
Liu, Raymond R., "Customer Relationship Management (CRM) and Its Development", 2002 Annual Business Forum, Dalian, China, August 9, 2002. B-05.
Liu, Raymond R., "Structural Equation Modeling – Theory, Methods, and Applications", Dalian University of Technology, Dalian, China, August 4, 2002. B-07.
Liu, Raymond R. and Lin Zhan, "Building your Own Teaching Pedagogy Models", Annual Conference on Teaching, Boston, MA, January 25, 2002. B-05.
Liu, Raymond R. and Lin Zhan, "Return on Teaching with Technology: Identify the Key Factors and the Strategic Relationships", 2002 Teaching with Technology Conference, Boston, MA, May 17, 2002
Liu, Raymond R., “WTO and PRC Higher Education”, Recent Trends in The People’s Republic of China, UMASS Boston, April 3. 2002
Liu, Raymond R., "Marketing a Locality: Theory and Practice", Attracting Foreign Investment: Strategies for China, Beijing, China, May 14, 2001. A-05.
Liu Raymond R., "Marketing a Locality: Theory and Practice", WTO Principles and Foreign Investment, Chengdu, China, June 21, 2001. A-06.
Liu Raymond R., "Corporate Image, Communication Strategy, and Business Performance in the Digital Age", Beijing University, Beijing, China, October 12, 2000. B-07.
Liu Raymond R., "An Empirical Study on Generic Strategies, Marketing Advantages, and Business Profitability", Dalian University of Technology, Dalian, China, November 27, 2000. B-07.
Liu Raymond R., "The Frontier Research in Marketing", China University of Mining and Technology, Beijing, China, March 20, 2001. B-07.
Liu Raymond R., "Marketing and Its New Development in the Digital Age", Southwest China Normal University, Beibei, China, April 4, 2001. B-07.
Liu Raymond R., "The New Business Models of Ecommerce and The Marketing Strategies", Chinese Professor Association, Shenzhen, China, April 16, 2001. B-07.
Liu Raymond R., "Marketing Research in the Digital Age", Shanghai International Studies University, Shanghai, China, April 28, 2001. B-07.
Liu Raymond R., "Integrated Emarketing and Its Business Applications", Yunnan Finance and Trade Institute, Kunming, China, May 10, 2001. B-07.
Liu Raymond R., "Cross-Cultural Marketing Research", Yunnan Normal University, Kunming, China, May 11, 2001. B-07.
Liu Raymond R., "Marketing Engineering and Its Business Applications", Beijing University of Technology, Beijing, China, May 23, 2001. B-07.
Liu Raymond R., "The Strategic Relationships Between Marketing Strategy and Consumer Values, Social Interactions, Purchase and Post-Purchase Behavior", Dalian University of Technology, Dalian, China, July 3, 2001. B-07.
Professional
Affiliations
American
Marketing Association
International
Society for Marketing and Development
Association
of Consumer Research
Society
of Consumer Psychology
Association
of Marketing Management
University
Service and Leadership
Dean's (Graduate Studies)
Representative of Doctoral Dissertation Committees (1997-present)
Chair
of the College Steering Committee (Member: 2002 – 2004, Chair: 2003 - 2004)
Chair
of the College Personnel Committee (Member: 2002 – 2004, Chair: 2003 - 2004)
Member
of the University Mission Statement Committee (2003 – present)
Member
of University International Programs Committee (2002 – present)
Coordinator
of the Center for the Improvement of Teaching (1999-2000)
Coordinator
of the Special Graduate Business Program for Guangdong, China (1999-2000)
Coordinator
of College of Management Teaching Colloquia (1996-1998)
Chair
of the Chancellor’s Distinguished Teaching and Scholarship Award Committee
(1999)
Co-Chair
of Instructional Resource Committee in the College of Management (1997-2000)
Group
Leader for Diversity Research Initiative (DRI)
of Ford Diversity (1996-1999)
Co-Coordinator
of College of Management Research Colloquia (1996-1998)
Mentor
for Leadership Development Program (LDP) at UMass Boston (1997- 2001)
Member
of University Faculty Council (1995-1998)
Member
of Undergraduate Student Service Committee in the College of Management
(1992-95, 97-2000)
Member
of University Graduate Studies Committee (1994-1996)
Member
of Faculty Advisory Committee of the Institute for Asian American Studies
(1994-present)
Board
Member of the Center for the Improvement of Teaching (1996-present)
Member
of College Personnel Committee (2002-present)
Member
of International Programs Committee (2002 - present)
Chair
of the College Steering Committee (Member: 2002 – present, Chair: 2003 -
Present)
Member
of the Strategic Planning Committee (2002-present)
Faculty
Advisor for Chinese Culture Association at UMass Boston
Languages
English
and Chinese (Native Language)